An upcoming unbranded psoriasis awareness campaign for a major pharmaceutical company. The brief was to develop a striking multi-channel campaign that highlighted the psychological, as well as the physical affects of the condition and encourage patients to talk to their doctor about all the treatment options available.

Working with a writer we presented four concepts to the client with this bieng the chosen route. Our insight was to literally let the skin do the talking - real patient quotes painted onto the body and photographed and filmed to produce a series of compelling assets to be used across print, environmental and social.

These are the visuals I created for pitch, the project is due to go into production later in the year.