I was involved from the initial meeting with this start up company wanting to create an App that brought together local businesses with local residents. At this stage all they really had was a name and an idea, I worked closely with them to create the brand identity, strategy and positioning. I then went on to work on the archtecture, user interface and user experience for the App, which was a hugely involved process, to provide them everything they needed to secure second wave funding to get the App built. The App has now launched.