The brief was to re-position and reinvigorate Woodford Reserve’s global brand presence. I worked with a strategist from the drinks industry to develop a campaign that was digital first, sustainable and disruptive.

We recruited and partnered leading bar’s from key territories to join in a ‘bar exchange’ that involved them swapping locations for a Woodfood Reserve ‘takeover’ allowing them to showcase their  own skills and profile as well as that of the brand.
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We worked with an external CGI house to create the assets that were used to advertise the event as well as being projected in the live space for a cost effective, low environmental impact solution.