Aston Merrygold (JLS) and his team had a name and an idea for the drinks but needed help to take the next steps.Working with a specialist drinks agency to develop the various liquids I was tasked with creating a striking visual identity and brand world.
We held workshops to establish the core values of the brand-music, art and culture - and the parameters and influences that were to be considered.I presented several routes to show how the brand could work across multiple chances.
The chosen route was a mash up two of the initial routes which, for once, worked well!. The concept I developed with the drinks agency was to create 3 flavours for launch based around times of the day to expand the appeal and perception of tequila. From this insight I created the brand world and assets needed to take it to market this year.
